HubSpot’s About Us page opens with its mission and flows directly into the company’s story. HubSpot Hubspot’s About Us page is a critical piece of its website. HubSpot, Buffer, and Vidyard are three examples of technology companies with amazing About Us pages. Learn from their successes and adapt some of their strategies when creating your own. While the four components listed above are necessary for every About Us page, different industries sometimes take different approaches.īelow, you’ll find 30 of the best About Us pages categorized by industry. No matter what industry you’re in, you could use an About Us page on your site. Now, let’s look at some companies that championed those components and brought them to life. These elements on your About Us web page will build trust with the target audience.

Users in your target audience want to see your mission statement, social proof, and an example of using your product. It’s important to remember what your customers want, too. With these four components, you’ll create a stellar About Us page that will wow prospects and convert new customers.Ĭombining these elements with the right website builder and proper page design will help you transform a visitor into a customer. What is your company trying to solve? Where is it going? End the About Us page by detailing the steps you’re taking to transform the business into your ultimate vision. Where is the company today? How is it different from where it was before? State everything from the obstacles to the product enhancements. Who are you? Why are you the right person to lead your company at this time? Share your background and personal story. Highlight your background and your founding team’s role Share the moment you gained the inspiration for your business and what motivated you to start it.Ģ. This is your chance to focus on your company’s “why.” It could be what sets you apart from other competitors on the market. Share the story of why the company was founded There are four main components to an About Us page:ġ. How can you accomplish those objectives through your About Us page? First, let’s look at a commonly-used About Us page template that drives success. The About Us page is a vital element of your business website. Answer any questions that consumers may have about the business.Share the business’s core values, mission, beliefs, and vision.Provide contextual insight into why the founders created the business.Connect the consumer to the business on a deeper level.Some of the most effective About Us pages:

It’s a chance to pull back the curtain on the business and showcase the people who make it happen. The best About Us pages share the company and founders’ stories. So how can you create one that resonates? Let’s look at some of the components you need to include in your About Us page. With an About Us page, you can begin to form an emotional relationship with customers and engage with them on a deeper level. More than 33% of consumers say that “trust” is a core factor when deciding which businesses to support. Most importantly, though, an About Us page facilitates trust between the consumer and the business. An About Us page provides the perfect real estate to pull back the curtain and reveal who is working behind the scenes. An About Us page exists to share a business’ story and history and provide a deeper connection with customers.Ĭonsumers want to know the team behind the brand they are supporting.

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